Diamond Seminars, educate

Introduction to Diamond Buying for Consumers

Buying a diamond does not need to be a confusing process - DCLA offers in-laboratory seminars to teach you what you need to know about diamonds and how buy the smart way, and get the right diamond at the right price.

DCLA diamond experts will walk participants through ‘How to Buy a Diamond’ during a 2-3 hour in-house workshop located at the actual DCLA Laboratory, topics including:

• Detailed explanation and hands-on evaluation of the 4C’s of diamond grading. Participants will take part in the grading process to learn how the quality and value of a diamond are established.
• Discussion of how the diamond shape, size, and quality affect its value
• How to go about buying or selling a diamond, the options available and which option is most appropriate for you to get the best value
• How to read, understand, and compare Diamond Grading Certificates
• Explanation and identification of diamond treatments and synthetic diamonds, and how they affect value

Participants will have ample opportunity to ask questions throughout the workshop. Workshops are conducted 2-3 times per year, please note that spacing is limited.
Contact DCLA on 1300 66 3252(DCLA) to register and reserve your place.

NEXT AVAILABLE WORKSHOP:  FRIDAY March 9, 2012  1:00pm
Cost: $210 plus GST

You may redeem the cost of the workshop against any later purchase of a diamond through the DCLA Diamond Exchange, or against the sale of an unwanted diamond through The GoldCompany.
 

Workshop for Diamond Sales Staff

DCLA diamond experts will walk participants through a diamond course specifically tailored for on-floor sales staff, in a hands on workshop presented at the DCLA Laboratory.

Consumers are becoming more discerning and better informed; the internet is full of information and misinformation that can confuse the diamond buying customer, and jewellers now more than ever need to have the right answers for the barrage of questions they face when potential customers walk through the door.

With these factors in mind, subject areas covered in the workshop include the following:

• Detailed explanation and hands-on evaluation of the 4C’s of diamond grading. Participants will take part in the grading process to learn how the quality and value of a diamond are established.
• Guiding consumers to the shape, size, and quality right for them.
• Proper handling and presentation of loose diamonds for customer viewing.
• Explanation and identification of synthetic and treated diamonds, and how value is affected.
• How to read and explain Diamond Grading Certificates
• Discussions regarding common consumer misconceptions and answering frequently asked questions with confidence, topics including:
  
  • Differences between diamond grading certificates
  • The influx of online retailers and managing price comparisons
  • Conflict diamonds and the Kimberly Process

Participants will have ample opportunity to ask questions throughout the approximate 6 hour workshop.

The next session will be conducted in April.
Cost: $640 plus GST

Custom-tailored Trade Courses

As a jeweller, you play an extremely important role in empowering consumers with the knowledge they need to make a successful purchase.

DCLA custom-tailored seminars will assist you in guiding your staff in pointing customers to the right diamond choices.

Please contact DCLA  to inquire about a custom-tailored course you need for your staff.